The Web Master Blog

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Top seo tips to increase website traffic, on different 10 topics.

Driving traffic to your site is not a easy job, even it is not much hard. You have to spend energy and time for it. To keep up good website traffic first you have to optimize your site for search engines. And then you have to optimize your site for your visitors, in other words you should make your site Attractive and useful to your visitors. The following article contains some quality seo tips, which will help you on optimizing your site for both search engines and visitors. I have squeezed every last drop of my website-traffic techniques to help you drive traffic to your site.



1) Search engine submission

The first, best and free way to drive traffic to your site is through Search Engines. Normally sites get 50 to 70 percent of traffic from search engines. Here is some guidelines which will help you on optimizing your site for search engines.

  • All of your pages will not be indexed by search engines, if your site is hard to crawl. Create a sitemap.xml file
  • Create a robot.txt file, and upload it to your servers root directory.
  • Submit your site to major search engines such as google,yahoo.msn,altavista,hotbot,lycos etc.
  • Submitting your site to search engine manually is always best instead of using online free site submission services.
  • Submit your site only once to each search engine.

After submitting your site, you should work for getting a high rank on those search engines, the most important job for this, is BACKLINK BUILDING.





2) Backlink Building

You need quality backlinks to boost your pagerank.You should pay attention to the quality of backlinks than quantity of them. Here is some ways; you can build backlinks for free.

  • Forum posting:- posting on forums is one of the easy and useful way to build backlinks. Most important thing is, the forums should be do-follow forums, so search for do-follow forums and then post. When building backlinks, it’s a best thing to consider about the pages where those links are come from, it means, the more matching to your page's content those pages, the more worthy backlinks. Google for high PR and high traffic forums and start posting
  • Social bookmarking:-Now-a-days social bookmarking is part of SEO, and is one of the easy way that is everyone used to do to get high quality backlinks. Register with major high PR social bookmarking sites such as del.icio.us, digg.com, facebook.com and promote your links there.
  • Directory submission:- Directory submission can build high quality one way backlinks. Google for free directories and submit your site. Choosing a best matching category is important. Some directory editors will review your site manually before accept your site, so try your best to make your site useful and neat. Giving a good description is useful.
  • Comment on blogs:- Everyday, you may see the phrase "Leave a comment" at the bottom of some pages. Post comments on those pages and include your web site url there.
  • Article marketing: - article marketing is one of the common ways to build quality backlinks. Write quality articles and submit it to major free article directories like Ezine. Include your links in resource box, so that if anyone likes to publish your article in their pages, your links also will be included in their pages. To get a great number of backlinks your article should be useful and interesting. So try to squeeze each drop of your hard work to make your articles useful and eye-catching.
  • Link exchange services:- Participate in link exchange services to get reciprocal links. First search for high PR sites that matches your site contents, and request for a link exchange, or you can find lot of link exchanging sites online. An easy way is to post on forums requesting for link exchanges.





3) Outbound links

While paying attention to their in bound links, most webmasters forget to consider about outbound links as they don't know the importance of outbound links. Outbound links also affects on your site's classification. So you should be careful with your outbound links.

  • The most useful thing is, link to relevant sites, in other words sites that match your page contents, so that web crawlers will easily identify what is your page about.
  • Link to high PR sites.
  • Avoid linking to spamming sites or bad neighborhood site, this can reduce your site rankings too!.
  • Always use text links for linking. If you use image links or JavaScript put a text link under it.





4) Keyword density

Keyword density is one of the main factors that search engines will look for, when classifying your site. Keyword density is calculated by the following formula,

                    [Keyword count]
             ------------------------------ X 100
              [Total word count of the page]

  • Try to achieve a good keyword density by increasing the number of main keywords in your page body section. Please also note that your site will be identified as spam if your keyword density is too high. If you achieve your page's keyword density at 3% to 6%, you are doing fairly well.
  • Do not stuff in extra keywords just for a good keyword density, search engines will frown at those pages. Instead, make your pages simple and human readable.
  • Include your page's main keywords in heading tags and titles such as (h1), (h2), (th) etc,by doing so, both search engines and your visitors will easily identify what is your page about.
  • Include your pages main keyword in META tags. Some search engines will catalog only the first dozen or so words in META description tags, so keep your description short and place the most important information up front.
  • Always describe your images with proper ALT tags, use the word "image" or "photo" in your ALT description.





5) Page title

The most important thing, search engines will look for when classifying your page, is Page Title. Your page title will be displayed in search results, if your page matches the search criteria.

  • So you have to decide a best descriptive title to make searchers click on your link.
  • Keep your page title relevant to your page contents; this is a MUST in seo. This will help search engine bots to easily understand what your page’s theme is.
  • Try to include some of your pages main keywords in your page title.
  • Keep your page title short; if your page contains 4 to 6 words, you are doing fairly well.
  • Please note that Google only show 66 characters of page title in search results.





6) Page contents

"Content Is King" when not only optimizing your site for search engines, but also in Site Attractiveness to your visitors. It is not the only job to drive visitors through search engines; you have to make those visitors come back to your site. This can be done by providing Information-rich, unique and relevant content. Instead, if your site has poor contents, your visitors will not think a moment to forget about your site. Following are some tips to make your pages Eye-catching.

  • Use a good quality grammar when writing on your pages.
  • Do your best to maintain a Eye-catching background structure
  • Use pure XHTML or HTML.If you use XHTML,you page will look nice in mobile devices too.
  • Do not fill up your pages with graphics, flash contents or javascripts.Search engines do not like this sort of things.
  • Check for broken links and error pages, and fix them.
  • Too much graphic is always annoying and reduce your page loading speed.
  • Do not use dark or thick colors as page background. Those colors are annoying and your visitors will feel uncomfortable to see your pages. White is always best.
  • Do not fill your whole page with text or other stuffs. Create some Eye-relief, in other words leave some white space in your pages.
  • If you include too much copyrighted content to your pages, your site can be blacklisted by search engines. Then you have to pull your hair out. Use your own contents.





7) Updating your site

Updating your site is a MUST and BEST in seo. You have to regularly update your pages not only to get high rankings in search engines, but also to make your visitors revisit your site. Both people and search engines are always looking for fresh up to date content. If you provide the same old stuff to your visitors, they will feel boring and forget about your site.

  • Update at least part of your site at least once a month.
  • If your server supports blogging (most servers provide this feature), start a blog and post in a weekly basis.
  • Search engines love fresh contents.
  • If you are updating your site regularly, it means you encourage people to come back to your site.





8) Link to your site

Once you finished making your site better and search engine friendly, you have to encourage your visitors to link back to your site. If people love your contents, who have a relevant and non-competitive site, they will like to include a link in their pages to your site if they need. So you should make the job easy.

  • Include a "Link To Us" in your pages.
  • You can place a TEXT AREA box to provide the html code. So users can easily cut and paste the code into their pages.
  • Keep your anchor text short and descriptive.Try to include the most important keywords in anchor text.
  • Put a "Bookmark this page" button.
  • Include a "Email to a Friend" option.





9) Offline advertising

As online advertising, offline advertising also can bring a little more traffic to your site. Word-of-mouth is more power full. Here are some tips how you can advertise your site offline.

  • Tell about your site to your friends, family members and encourage them to tell it to others.
  • Put your site url on printed and marketing materials.
  • Put your website address on your business cards, stationeries, brouchers, advertisements and everything else that goes out of your house.
  • Put your website address on envelopes when you send mails.





10) Site URL

Your site url does not affect much more in search engine classification. But you have to pay a little attention to it in order to make people remember your site address.

  • Keep a catchy URL.
  • Keep your URL short.
  • is better not to include numbers or dashes in your url.
  • Keeping your url relevant to your site, will help the visitors remember your url.
  • Using proper words in your domain name is best instead of using un-ordered letters.

That is all!!!!. Please note that seo is not a one-time-shot. You have to work regularly to keep up a good traffic. So i will try my best to update these tips to provide up to date content to my visitors.

THANKS FOR READING!!!!!!!!